WOVEN OR BRAIDED BAGS
STRAP BAGS, FROM COLOMBIAN MARKETS TO WORLD RECOGNIZED FASHION BAGS Woven bags are very popular in Colombia. They were born as market baskets and were introduced throughout the country, becoming...
STRAP BAGS, FROM COLOMBIAN MARKETS TO WORLD RECOGNIZED FASHION BAGS Woven bags are very popular in Colombia. They were born as market baskets and were introduced throughout the country, becoming...
STRAP BAGS, FROM COLOMBIAN MARKETS TO WORLD RECOGNIZED FASHION BAGS
Woven bags are very popular in Colombia. They were born as market baskets and were introduced throughout the country, becoming exported and recognized abroad as an important Colombian fashion accessory. Let's briefly review its origin and popularization in the world through this article.
Origin and marketing of strap bagsIts origin is transferred to the markets where initially housewives used to use them as baskets to make their groceries. They were characterized by their resistance to heavy weights and durability that quickly became the favorite bags for Colombian women.
They were marketed for the first time by artisans and weavers who migrated from the various Colombian regions to the main cities such as Bogotá, as a result of the violence and poverty that intensified in the interior of the country.
The straps are industrial plastic tape made of polypropylene, in this case recycled, which is a gaseous by-product of oil refining. They have different thicknesses and widths that are traditionally used in the transport sector as packaging that hold, tie or roll up objects, loads and boxes.
It is a recyclable material that is used only once, flexible, resistant and mainly cheap, which made the artisans decide to use this material and produced the strapping bags that quickly became known in Colombia.
Characteristics and functions of strap bagsThe production technique of strap bags consists of flat weaving, using two types of warp and weft thread that cross over to form meshes. The fabric is designed and inspired by Colombian rural colors and symbols that make them unique.
The initial designs of the this woven bags are characterized by being colorful and striking. They are resistant to weight and have a comfortable price that favored their commercialization and were used as ideal bags for the market.
Woven bags were gaining popularity from the markets and their use was moving towards various aspects of the daily life of Colombian women, using them as beach bags and daily purses. They became street fashion, a trend known as Street Style .
How did strap bags become a fashion accessory and be recognized in the world?The popularity of these bags caused several Colombian entrepreneurs to find a great business opportunity in this product. They developed small workshops made up of artisans and they grew more and more due to the increase in their sales due to the improvements and innovations that they were adding to the bags.
These businesses were growing in the national market and expanded their market, exporting strap bags to Europe, the United States, Japan, Latin countries such as Puerto Rico, the Dominican Republic, Argentina, etc.
Colombian belt bags went from being simple market bags to becoming fashionable bags that are sold and valued for their originality and style in various countries of the world. A product that allows many Colombian artisan families to achieve greater economic stability and be recognized in the world for their art.
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